We connect STEM Racing with our community through education, creative campaigns, and practical sustainability projects. Our enterprise work brings students, families, and partners into the DREIN story.
Through our partnership with English Zone, we successfully delivered three collaborative initiatives aimed at enhancing student engagement and learning.
The collaboration included a customized educational book introducing STEM Racing, alongside motivational activities, games, and certificates that created a rewarding learning experience for students.
Inspired by Al-Ahsa's cultural identity, we integrated Musnad typography into our brand pattern to create a distinctive visual language that reflects both heritage and innovation.
By reimagining traditional Musnad symbols through a modern racing-focused design, DREIN developed a unique identity that connects our roots with our future vision and stands out as a locally inspired and dynamic brand system.
Qader was DREIN's first sponsor and one of our most impactful partners. Together, we launched several initiatives focused on education and community development, including providing free subscriptions for orphaned students.
We also supported Qader through targeted marketing campaigns, influencer collaborations, and by connecting them with educational institutions such as Al-Anjal Schools and Al-Kifah Schools.
The Enterprise department is the driving force behind DREIN's growth beyond the racetrack. It focuses on building strategic partnerships, securing sponsorships, developing innovative initiatives, and creating meaningful community impact.
Through collaborations with businesses, educational institutions, and organizations, the department strengthens DREIN's brand presence while delivering value to partners and stakeholders.
By combining creativity, marketing, and relationship management, Enterprise transforms opportunities into long-term success and helps position DREIN as more than a racing team: a platform for innovation, education, and community engagement.
From classroom activities to community conversations, we create opportunities to discover STEM Racing and sustainability.
We joined Revz Racing for an SDG-themed scavenger hunt, turning sustainability concepts into a collaborative, hands-on learning experience.
We supported this education initiative to encourage student participation, strengthen engagement, and connect with the learning community.
Families and community members joined a discussion about our journey, STEM Racing, and the opportunities available to future student competitors.
Participation figures reported in our World Finals enterprise portfolio, Sustainability: Campaigns (page 10).
Our duck mascot grew from one blue character into a blue, pink, and white family. The campaign brings engineering, enterprise, and management into one recognizable team identity.
We introduced our second cycle through a story about the team's return, carrying the DREIN legacy into a new chapter and inviting our audience to follow the journey.
Our Baloot tournament featured custom DREIN playing cards. Alongside padel and football collaborations, it helped us introduce the team and STEM Racing to new audiences.
Our sustainability work connects environmental, social, and economic goals with projects our community can take part in.
We developed a greenhouse combining hydroponic farming, environmental sensors, and QR-based engagement. It connects a physical growing space with data visitors can explore.
Explore DREIN GardenWe supported a SEETATHON team working on a website to identify desertified areas and organize volunteering campaigns. We shared portfolio and documentation skills learned through STEM Racing.
Reusable tote bags replaced plastic gift bags, while leftover wood became material for useful products. These projects brought resource reuse into our merchandise and partnerships.
We helped participants develop online stores and prepare digital products for launch, offering practical startup guidance and resources to support entrepreneurship.
Stories adapted from the DREIN Racing World Finals Enterprise Portfolio: Marketing: Outputs (page 02) and Sustainability: Campaigns (page 10).